It was additional than 20 decades in the past that Jose Cuervo, now the greatest-marketing brand of tequila in the environment, created a choice to commit towards generating a improved and a lot more sustainable long run for agave.
They would do so by reusing, recycling, and repurposing 100 p.c of this important plant. Jose Cuervo was the to start with to compost the fibers from the agave by-item, and in the past few a long time, they’ve advanced to generate additional sustainable straws, bricks, and motor vehicle sections. But what if you could construct a property out of tequila? And if you could, what improved put to do it than in Tequila by itself?
The Agave House in Tequila
Image credit rating: Jose Cuervo
The Dwelling That Agave Developed
Jose Cuervo is partnering with ITESO University in Guadalajara to develop a property manufactured making use of 100-% sustainable elements, including repurposed agave by-solution from the Jose Cuervo distillery.
The ‘House That Tequila Made’ is a continuation of Jose Cuervo’s efforts as portion of The Agave Job. This was an initiative commenced in 2019 to spearhead the company’s motivation to agave and to make a round economic climate by repurposing components that final result from the tequila manufacturing procedure. The notion is to ultimately make the approach of generating tequila a lot more sustainable.
The dwelling will be designed by reusing, repurposing, and recycling components and items that arrive from the tequila generation system, like bottles, bagasse — which is agave fiber by-product — and discarded barrels.
The dwelling will also repurpose sources from the land of Tequila, such as soil, clay, and rocks from Tequila’s volcano. This is the 1st dwelling Jose Cuervo is producing using repurposed agave by-merchandise and other natural materials, but there are programs to make extra in the foreseeable future.
The 1st property will provide as a prototype to be certain the building is perfected for foreseeable future use. This household will be developed for a Jose Cuervo jimador, a discipline employee. Antonio Gonzalez Magallanes, or “Toño,” has been functioning with Jose Cuervo for a lot more than 20 decades and by now had land obtainable in Tequila. This made it a natural conclusion to make the initial prototype agave home for him.
Operating with the agave by-items
Image credit score: Jose Cuervo
The Significance Of Agave
For 10 generations, the Jose Cuervo family has meticulously tended the agave fields of Tequila to develop the original, world’s variety one, 100-percent agave tequila.
Without having agave, there is no tequila and no Jose Cuervo. Which is how essential the agave is. But now, its significance has stretched further more than just generating tequila. Agave is owning a direct outcome on the communities and individuals of Tequila.
Jose Cuervo’s dwelling created from agave and other repurposed materials decreases the expense of design by 40 per cent, while also staying more environmentally welcoming when when compared to standard home building solutions. Following properly completing this agave residence, it’s their ambition to develop extra households in the upcoming to further more reward the people today of Tequila.
Perspective from the Jose Cuervo Specific
Picture credit score: Jose Cuervo
Factors To Do In Tequila
The Jose Cuervo Specific
The Jose Cuervo Categorical, regarded as the Tequila Practice, would make two trips each individual Saturday among Guadalajara and Tequila. New for this yr is the Jose Cuervo Categorical Elite Wagon, a unique working experience with ground-to-ceiling sights, big and private spaces, and an unique line of cocktails.
The richly decorated new Elite Wagon, which was below progress for 8 months and contains wooden paneling and luxurious interiors, has 37 cozy spaces dispersed in two lounge spots reserved for 10 individuals. There are also two tables for 4 people and three lounge parts with tables reserved for two folks each.
The Elite Wagon is the top top quality tequila-tasting expertise. It attributes an open bar for attendees with a line of specifically crafted cocktails, and a 3-glass educational tasting guided by a tequila specialist.
Bringing in the agave at Fabrica La Rojena Distillery
Photograph credit rating: Fabrica La Rojena
Fabrica La Rojena
Fabrica La Rojena is Latin America’s oldest distillery. Recognized in 1798 by José Antonio de Cuervo y Valdés, greater recognised as Jose Cuervo, it’s been one particular of the most major tequila producers for 223 a long time.
Here, attendees can find out the strategies of tequila-making historical past as perfectly as the tequila way of everyday living, selecting from 9 distinctive ordeals like distillery excursions, tours of the agave fields, blending, and taste tests.
Even though Mundo Cuervo has three distilleries throughout Mexico, La Rojena is the only a single that delivers excursions by the intriguing course of action of great artisanal tequila output. Guests will satisfy the jimadores, distillery team, and tequila blenders, studying how generations of custom make certain delicacy on the palate.
Your go to will contain stepping into record in the blue agave fields accompanied by an professional jimador, a guided tour of La Riojena distillery, and the Reserva de la Familia cellar — tasting straight from the barrel. You’ll also tour the Maestro Tequilero hacienda and the Los Limoneros backyard, ending up with delicious Mexican dishes.
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